MONETIZE YOUR
IMMERSIVE ATTRACTION
MAKE YOUR ATTRACTION WORLD-CLASS WITH EXPERT FRACTIONAL CXO STRATEGY
CLAY | FRACTIONAL CXO
IMMERSIVE EXPERIENCES
& ATTRACTIONS INDUSTRY
You have a bold vision for a brand-new immersive attraction or experience. Now you need a proven strategy to ensure it drives revenue, scales efficiently, and ensures long-term business growth.
Leveraging my nearly 20 years of experience across the attractions industry, I’ve spearheaded the strategic launch, global expansion, and success for award-winning immersive experiences like The VOID, JUMP, and Ballast VR—turning ambitious ideas into profitable, world-class attractions.
Let’s build your vision together.
BRIDGE THE GAP BETWEEN
YOUR IDEA & EXECUTION
Themed Entertainment Association
THEA Award | JUMP | 2023
8.5M GUESTS
Served through immersive experiences I helped SPEARHEAD worldwide.
27 OPENINGS
FOR Immersive attractions I've launched globally.
$55M IN REVENUE
driven by CX strategies I've led.
Intentional. Scalable.
Profitable. PRO.
Prototype Equipment Demo
for THE PRESS & MEDIA
The VOID | 2015
Customer Experience for the attractions industry isn’t just customer service, surveys, or call centers—it’s a strategic approach to the entire Guest journey, from first brand impression, to venue entry, to staff interactions, and everything in between.
CX is about aligning your entire team, from frontline staff to executive leadership, around what truly drives revenue—Your Guests.
INTENTIONAL GUEST EXPERIENCES
Meticulously crafted interactions—from the big picture to the smallest detail—that create consistently positive experiences for Guests of all ages.
SCALABLE OPERATIONS
Systems, staff, and processes designed for sustainable growth without sacrificing quality.
PROFITABLE GROWTH
Strategies focused on driving long-term, sustainable revenue for your attraction or experience.
PROFESSIONAL POLISH
Expert attention to detail, elevating your brand’s image with world-class standards.
READY TO ELEVATE YOUR ATTRACTION?
FLEXIBLE TO FIT YOUR GOALS
NEW LOCATION LAUNCH
ITaLY | BALLAST VR | 2023
Every vision is different, and so are its needs. Whether you’re looking for high-level strategic guidance, hands-on execution, or a dedicated leader to drive your Guest experience, I offer flexible engagement models tailored to your budget and goals.
Ways We Can Work Together
Fractional CXO – On-demand strategy and expertise without the cost of a full-time executive.
Project-Based – Focused support for prototyping, pilot or secondary openings, journey mapping, and operational solutions and optimizations.
Advisory & Consulting – Coaching teams, refining processes, and ensuring seamless Guest interactions.
Full-Time Engagement – Deeply embedded hands-on leadership to drive short-term wins and long-term success.
No matter your stage or budget, I provide the expertise and execution to ensure your vision delivers unforgettable experiences while maximizing efficiency and profitability.
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Guest Journey Design – Crafting seamless, intuitive, and repeatable experiences that maximize engagement and satisfaction.
Operational Strategy – Implementing systems and processes that streamline efficiency and support scalable regional, domestic, and international growth.
Staff Training & Leadership – Building high-performing teams that consistently deliver world-class Guest experiences.
New Technology & Systems Integration – Ensuring digital and physical attraction work together for maximum operational efficiency and meet throughput requirements.
Revenue Optimization – Structuring pricing, upsells, and operational models that increase per-cap spending and long-term profitability.